Bounce rate in SEO is the proportion or percentage of distinct page visits (or web sessions). It means a person winds up the website visit from the landing page itself without surfing any other info on the website. Google analytics determines and account the bounce rate of a web page as well as the bounce rate of a website.
In other words, visitors and customers who drop at the landing page bounce off; beforehand they even issue an opportunity to change them.
The range of good bounce rate can be explained as below
One of the ways to escalate the conversion rate or to reduce the bounce rate is by ensuring additional landing pages. When you start to realize a high bounce rate on your landing pages, it’s an indication that the site and content marketing approach is requesting a thoughtful restructure.
The bounce rate is calculated as below :
Bounce rate of the website = Total number of bounces on a page/ total number of visits on the page (both in the same time frame)
There are many errors that are intrinsic in bounce rate as a performance metric. The website bounce rate is depended on a number of factors.