How to Audit WordPress Website for SEO?

SEO is an abbreviation used for Search Engine Optimization. Doing an audit for WordPress is not at all difficult. There are particular tools designed for doing SEO audit that makes the whole process easier. The advanced technology invented by engineers has made all the online searches easy. To check whether the website is doing easy, you need to keep a track on all the aspects that are linked to the site. A single error or mistake can hamper your websites rank. Hence, to check all factors, auditing website is essential. In India, the SEO services in Mumbai is considered as one of the best services.

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What is an SEO Audit?

SEO audit is performed to make sure your website is running at the apex. Auditing website identifies mistakes in your SEO strategies that are responsible for the performance and growth of your website. Auditing also shows you the path on how to rectify these flaws. Various internet tools are available that guide you through the whole process for fixing up the SEO performance. Every small thing has a huge impact on your site’s performance. Hence, to keep your website at the top, you need to do SEO audit regularly. Hence, it is essential to know how to go about it.

When should one do SEO audit?

As it’s necessary to do SEO audit, but it raises questions about when and how to do it. There is no such rule for doing SEO audit frequently. But, understand that Auditing is the fastest way to improve your site’s performance. Whenever any particular site isn’t running well, it is advisable to audit it sooner. It improves the quality of WordPress website and makes things easier.

Hence, an expert suggests conducting SEO audit quarterly. Auditing on quarter basis ensures that your website is at an optimum level. This is the best way to get 1 st  rank in this competitive online world. With the help of SEO tools, things become easier to keep a track on the quality of sites. One must know how to utilize the tools to successfully take advantage of them. Auditing WordPress website is impossible without these tools. Choosing your goal before your start with auditing is equally necessary.

Choosing your Goal

Every blog owner or every WordPress site should understand that defining goal is important to carry an audit. SEO analyst helps you to go through the whole process. So, define your goal on what you expect and what can an SEO analysis do for you.

Role of an SEO Analyst

SEO analyst plays an important and crucial part of doing an audit of your WordPress website. There are various factors that hamper your site’s progress. SEO is the one who solves all these hurdles.

Increase in Traffic

If your site’s traffic is less, SEO finds out the reason and ensures all the errors that are disrupting the traffic are cleared. Reasons might vary, but a sure solution is guaranteed by SEO.

Identifying technical problems

If your WordPress website is facing any technical problem, an analyst goes through the site thoroughly and guides you further. Technical problem can be one of the major reason for a poor website rank.

Acquiring SEO bonus

Various online bonuses are available on the internet. SEO analyst utilizes these bonus points for optimizing websites.

Content Optimization

In many cases, the website does poorly if the content is not optimized. Hence, optimizing the content at the right time is highly recommended.

Identifying Posts With Poor Content

Content plays a major role in optimizing the website. If the quality of content is poor, the visitors ignore the site. Hence, it is essential to rectify posts with poor quality content. Hence SEO analyst supervises the website’s content for the betterment of the site.

Identifying the problems that affect WordPress Site

SEO, through tools, checks the website and identifies the problem affecting WordPress Blog or Site.

Loading Site Faster

Making the site load within few seconds can be a challenging task for SEO. Sometimes, visitors do visit the site, but if the site didn’t load in stipulated time, visitors leave the site. Again, this is not good for the site or blog. Hence, SEO ensures that the site loads up in a faster pace.

Tools Used for WordPress website

  1. SEO Audit Tools
  2. Google Search Console (former Webmasters Tools).
  3. Google Analytics
  4. Screaming Frog
  5. BuzzSumo
  6. Moz Crawl Test
  7. SEMrush
  8. Ahrefs

Screaming Frog

This tool is used to audit any SEO element on WordPress Blog website. It crawls the WordPress site within few minutes that provide useful information on SEO technology. With help of screaming frog, you need not go through each and every parameter. There is a small glitch, the screaming frog only needs Java to operate.

With this tool, you can audit just about any SEO element on a WordPress website. A downloadable tool that comes free, but once you have completed scanning of 500 URLs you have to purchase the license. It can literally crawl your WordPress site within minutes and provide useful info on SEO technicalities.

You don’t need to go through each of the parameters, one by one if you have Screaming Frog. With this tool, you can audit just about any SEO element on your WordPress website. This can include most of the site’s critical parameters and is not limited to URLs, titles, meta descriptions, content, tags, images, sitemaps, errors, and links. However, there is one small glitch – Screaming Frog needs Java to operate.

Google Search Console

It offers a lot of information on the optimization level of your site, which is required for audit.

Google Analytics

This tool analyses your site visitors. All the information is present about them in your google analytics. Thus you can easily track and optimize your site.

Crawl the WordPress Website

As the data is ready for google analytics as well a good search, to run the screaming frog, you need to run the site crawl to get information from screaming frog. Type the WordPress website address in the bar and press start

Next depends all depends on if you are a license screaming frog user or a free user.

The next step to focus on is the on-page SEO marker. You can constantly monitor the state of pages in handy traffic in form of WordPress backend.

Then, you need to monitor HTML markup.

Check the title, meta description, headings, and content. They should be unique and relevant to content with keywords placed in proper locations. Images should have titles, tags and SEO markers. Link checker is necessary to monitor the dead links. Repetition of links should be avoided. Check for technical errors and duplicate content. Rectify the errors immediately.

Doing SEO audit for a WordPress Site is not at all difficult. Go through the tools and enjoy auditing

Now that you have gone through the whole audit process, you would now be aware of a site’s SEO weak spots… You can then rectify each flaw and prioritize each flaw, and over time, you could see how each alteration and its positive impact on a WordPress website… this way you would have to do very little on any future SEO audits for a WordPress site.